GROWTH PARTNER · GROMAD

Dilshad Raza

Dilshad grows a portfolio of brands on the apps, from onboarding and menu structure to pricing, combos and weekly performance. Clients' favourite question for him is "Is this done?", and the answer is usually yes. Off the clock he is planning his next trip, and his go-to order is always biryani.

CombosPricingWeekly performance

Articles by Dilshad

Menu engineering

Combo boxes that lift order value without killing your margin

A good combo raises the average order and keeps margin. A bad one is a discount in disguise. How to build and price them, with the maths.

Dilshad Raza14 Aug 20264 min read