GROMAD INSIGHTS
Practical notes on delivery apps, menus, food content and branding for restaurants and cloud kitchens across the UAE, KSA and the GCC. Written by the Gromad team.
10 articles
The UAE delivery market changed more in the last twelve months than in the five before. How to decide where your restaurant should be.
Ryan Verghese4 min read
Commission is only one line. Here is the full path from a AED 100 order to the money that lands in your account, with the maths.
Martha Thomas6 min read
Ramadan reshapes when, what and how much people order. A six-week plan for menus, hours, offers and the kitchen.
Ryan Verghese5 min read
A second brand can fill a quiet kitchen or steal orders from your first. How to choose the concept, name it for search and launch it.
Asif Akram4 min read
Licence guides stop at the setup fees. This one is about the monthly bill, and how many orders a day it takes to cover it.
Asif Akram4 min read
Views are easy to buy and hard to bank. Seven reel formats that move orders, and how to tell whether they did.
Annie Travasso3 min read
A good combo raises the average order and keeps margin. A bad one is a discount in disguise. How to build and price them, with the maths.
Dilshad Raza4 min read
On a delivery app your dish is a small square on a phone. How to shoot food that still looks good at that size.
Annie Travasso4 min read
App search reads your item names, brand name, combo names and tags. Leave the key word out of all four and the dish never appears.
Mohammad Intekhab Alam4 min read
Nobody outside Talabat knows the exact formula. Here is what we see move restaurants up the list, in the order we fix it.
Mohammad Intekhab Alam5 min readWHO WRITES THIS
Every article is written by the person who does that job for Gromad brands every week, and reviewed by a co-founder before it goes live.
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